why Google

Google is now the world’s largest media owner, with Yahoo, Microsoft and Facebook also making top 30, according to new research.The report, from ZenithOptimedia ranked the firms in the world by media revenue, which it describes as “all revenues deriving from businesses that support advertising, not just the advertising revenue itself.”Google stands alone at the top of the list, with an estimated $37.9 billion in revenues, more than $10 billion ahead of its nearest competitor, The DirectTV Group.These were followed by News Corporation ($26.4bn), the Walt Disney Company ($19.7bn) and Comcast ($16.2bn).Time Warner ($15.6bn) took the sixth spot, followed by Bertelsmann ($11.3bn), Cox Enterprises ($11.1bn), CBS Corporation ($10.8bn) and BSkyB ($10.2bn).Google’s commanding position within the online advertising market (of which search is the primary revenue driver) give it its edge over the traditional media and entertainment companies on the list.The other online advertising companies to make the list are Yahoo! (#15), Microsoft (#26), and Facebook (#27).Google alone accounted for 49% of the world’s internet ad spend, Yahoo for 6% and both Microsoft and Facebook on 4% each. Twitter didn’t make the top 30 with revenues of $140m.